Global bakery manufacturer and ingredients distributor unveils new consumer trends report and patent-pending non-sticky donut glaze
JACKSON, Mich., Sept. 17, 2022 /PRNewswire/ — Global bakery manufacturer and ingredients distributor Dawn Foods., today unveiled its new Global Bakery Trends Report and announced its latest product innovation, Dawn Exceptional Pak Perfect™ Non-Sticky Glaze at the International Baking Industry Exposition (IBIE).
“Our new Global Trends report and donut glaze are the latest examples of Dawn’s commitment to providing industry-leading insights, high-quality products and innovative solutions to our customers,” said Carrie Jones-BarberCEO of Dawn Foods. “These offerings provide a greater understanding of consumer wants and needs and drive efficiencies for our customers. Dawn continues to inspire new ideas and fresh thinking to help bakeries succeed every day, and we look forward to demonstrating our industry leadership at IBIE.”
What’s Trending: Trends & Insights Impacting the Bakery Landscape
For the past three years, Dawn Foods’ Global Market Research & Insights teams researched the most significant changes in consumer behavior, including fielding a global study to create first-of-its-kind proprietary research. The team interviewed more than 3,000 consumers and visited hundreds of bakeries, grocery stores and food service establishments globally to observe how these trends come to life.
Dawn’s 2023 Global Trends include:
- Technology Transformation: Technology has forever changed the consumer eating experience, transforming how we choose, receive and consume food – whether it be via touch screen ordering or sharing food experiences virtually. This trend will only accelerate in the years to come – 57% of global consumers* plan to order more food online in 2023 than they have previously.
- Experience Exploration: Consumers seek foods that not only enhance their nostalgic memories but incorporate fresh and new flavor experiences from other cultures. For example, while 56% of global consumers* have tried American baked goods – like chocolate chip cookies and apple pie – 30% of consumers* actively plan to try traditional African baked goods.
- Daily Delights: Tied to the growing importance of mental wellness, consumers are finding ways to bring …