Clarivate Top 100 New Brands Report Reveals Trends and Hotspots in Rapidly Evolving Global Brand Landscape – QNT Press Release

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From TikTok to Comirnaty – Software, media, fintech and finance; luxury, fashion, sports; and pharmaceutical brands comprise nearly half the list with 15 brands each

LONDON, June 30, 2022 /PRNewswire/ — Clarivate Plc (NYSE:CLVT), a global leader in providing trusted information and insights to accelerate the pace of innovation, today released the first ever Top 100 New Brands report. The report draws on data from more than 20 million new trademark applications worldwide to identify new brands which have surged into the public sphere in the last two years. These Top 100 New Brands – likely powerful brands of their sectors in the future – have demonstrated the greatest diligence in protecting and expanding their brand footprint. The report’s analysis highlights the industries that are hotbeds of brand activity and illuminates the new forms that new brands can take in the rapidly shifting global brand landscape.

Europe and the United States have long been the epicenter of global brand creation and activity thanks to their large consumer markets, and this is reflected in the Top 100 New Brands 2022 list. …

Full story available on Benzinga.com

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