[ad_1]
Customer Data Platform to Drive Data-Driven Decisions for UK’s Leading Public Media Company
NEW YORK, April 4, 2022 /PRNewswire/ — mParticlethe largest independent Customer Data Platform, today announced that Channel 4 Television Corporation, a British free-to-air public-service television network, has selected mParticle as its customer data infrastructure to support the company in making data-led decisions. mParticle will play a foundational role in the company’s Future4 strategy which has set Channel 4 on a path to thrive in the digital age.
Channel 4 aims to create change in the wider world through TV, streaming, social media and film. The organization provides the UK’s biggest free streaming service, All 4, plus a network of 12 television channels.
As part of the company’s Future4 strategy, the organization is doubling down on digital growth. By 2025, …
Full story available on Benzinga.com
[ad_2]
Source link
