To Mark Campari’s First Year as an Official Partner of the Festival de Cannesthe Brand Hosted a Spectacular Evening that Brought the Great Stories of Cinema to Life
NEW YORK, May 22, 2022 /PRNewswire/ — During the first year as an official partner of Festival de Cannesthe iconic Italian red aperitivo, Campari®, continued to push the boundaries of creativity to bring its Red Passion to the 75th edition of the world-renowned film Festival with a memorable evening.
Continuing Campari’s existing legacy in the world of cinema and hosted at a venue in the heart of Cannesthe brand invited each guest to become the protagonist in the world of Campari. Guests were treated to a series of unique, immersive experiences and the event could be seen from all over the Croisette, with vibrant red lighting beaming into the night sky.
The evening was the latest example of Campari pushing the boundaries of what is expected and went beyond the norm of storytelling. Upon entry, guests were asked to answer a question that would reflect their film preference, activating a dynamic visual environment based on their favorite genre while enjoying a specially curated Campari cocktail.
The brand’s relationship with cinema started in the 1920s as a platform to express its Red Passion and creativity in an intriguing and mysterious way, including a notable partnership with Federico Fellini on a TV advertisement in 1984. This rich history has continued in recent times with Campari Red Diaries, a series of short films with iconic acting and directing legends such as Zoe Saldana, Ana De Armas and many others.
Throughout the evening, guests were invited to …