Busch Family Debuts Luxury Fragrance Collection, Béatus, at Neiman Marcus – QNT Press Release


PARIS, Feb. 15, 2022 /PRNewswire/ — Beatusa new collection of fine fragrances, is proud to announce its first major distribution partnership with premier luxury retailer Neiman Marcus. Beginning today, Béatus will be available at Neiman Marcus St. Louis as well as online at NeimanMarcus.com.

Béatus was co-created by longtime beauty industry veteran, Gabriel Reboh along with Billy Buschmost widely known for his association with the American beer empire with a mission to combine French elegance and a strong dedication to quality. The luxury department store will carry the inaugural collection from Béatus, offering six highly concentrated eau de parfums crafted with the finest ingredients from Grasse. Each perfume has its own distinctive scent profile drawn from nature, culminating in a unique sensorial experience that embodies the boldness and richness of the brand.

“Having been immersed in the fashion and hair industry for over 25 years, I was ready to take on a new adventure and dive …

Full story available on Benzinga.com


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