Brand USA Opens IPW 2022 Showcasing its Recovery Framework, Joins the US Commerce Department in Unveiling the National Tourism Strategy – QNT Press Release


Today, Brand USAthe official destination marketing organization (DMO) for the United States, opened IPW 2022, the industry’s leading inbound travel trade show, with its press conference at the Orange County Convention Center. Brand USA President and CEO, Chris Thompsoncatalogued the progress made since US borders reopened to vaccinated travelers and provided new details about Brand USA’s recovery frameworkwhich was recently submitted to Congress. US Department of Commerce Assistant Secretary for Industry and Analysis, Grant T. Harris, joined Thompson on stage to unveil the United States’ new National Travel and Tourism Strategy.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220606005952/en/

Chris Thompson at the Brand USA conference during IPW 2022. (Photo: Business Wire)

The new strategy aims to improve the United States’ competitive position in attracting international visitors and increasing travel and tourism to promote economic growth and job creation across the nation over the next five years. “The importance of the travel and tourism industry to the nation’s economy and its overall health and well-being cannot be overstated,” said Assistant Secretary Harris. “Secretary of Commerce Gina Raimondo’s release of the 2022 National Travel and Tourism Strategy today underscores the Biden-Harris Administration’s support for the travel and tourism industry and its workforce . The important work federal agencies are doing in concert with Brand USA and the private sector is aimed directly at re-establishing international inbound tourism as the economic powerhouse it has long been for the United States.”

Brand USA’s role as a public-private partnership has evolved over the past 10 years. The first National Travel and Tourism Strategy opened tremendous possibilities for the nation’s DMO to team …

Full story available on Benzinga.com



Source link

Recommended For You

About the Author: News Center