Brand famously ‘Loved by 3 US Presidents’ unveils ultra-premium bedding line featuring the world’s rarest materials—again establishing a higher standard of luxury for the home goods category.
SUMMIT, NJ, Aug. 15, 2022 /PRNewswire/ — Today, Boll & Branch introduced its Reserve Collection, creating yet another tipping point in the long-stagnant home goods industry. With Reserve, Boll & Branch has created a line of products that are the pinnacle of luxury, designed for the most discerning customers to meet the highest standards of ethics and sustainability.
Since its launch in 2014, Boll & Branch has revolutionized home textiles, counting millions of Americans and 3 US Presidents as its customers. Boll & Branch broke conventions in the textile industry when it utilized 100% organic cotton for its Signature Collection, becoming the world’s first bedding company to be Fair Trade USA™ Certified.
“In 2014, Boll & Branch disrupted the textile industry by making bedding products in a radically different, radically better way,” said Scott TannenFounder and CEO. “With Reserve, we’ve effectively disrupted ourselves while pushing the industry to new heights. We’ve created a line of products superior to any other in the market, at any price point, and have done so with great care for the environment and the livelihoods of the women and men who proudly make each item.”
The journey to Reserve started with the search for the highest quality 100% organic cotton on earth. …