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Tan France, Hannah Bronfman, Lesley Anne Murphy and Kelly Stafford joined Bobbie’s first national awareness campaign to regulate various feeding journeys during Breastfeeding Awareness Month
today BobbyIt is the first European-style organic infant formula that meets FDA requirements. It is also the only infant formula company founded by a woman and led by a mother in the United States. It launched the first national awareness campaign to start a dialogue around how parents feed their babies. The brand is making a voice for modern parents through surrogacy, same-sex parents, adoptive parents, mastectomy mothers, working mothers, and those who should prioritize their health, family or other children. The dialogue should evolve to include these modern parents and amplify “every feeding journey”. Bobby’sHow is feeding?” The campaign aims to normalize all feeding processes from sucking to supplementing to complete formula feeding, and to deal with the “feeding trolls” that are widespread on the Internet.
This press release features multimedia. View the full version here: https://www.businesswire.com/news/home/20210801005024/en/
(From left to right) Leslie Anne Murphy, Tan France, Kelly Stafford, and Hannah Bronfman launched a campaign with Bobby, by asking a new question “How is feeding going?” ?” to develop a conversation about how we feed babies. (Photo: Business Wire)
The evolution of the conversation begins with the evolution of questions and assumptions surrounding infant feeding. This is why Bobby asks parents, doctors, and healthcare providers to commit to raising the issue of inclusivity. “How is feeding?” instead of an obsolete issue”How is breastfeeding progressing? “Bobby is creating a virtual safe space howisfeedinggoing.com Let parents share their own stories and speak up for the silent majority. 83% of American parents switch to formula milk in the first year after their baby is born.
Joining Bobby’s mission to get rid of the shame is Sepia France, TV host and expecting father through surrogacy, Hannah Bronfman, Entrepreneur, activist, mother of a child, Leslie Anne Murphy, Double mastectomy…
The full story on Benzinga.com
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