- Bel will develop a line of cheese products incorporating Superbrewed’s Postbiotic Cultured Protein in its recipes, ensuring it delivers functionally, environmentally, and nutritionally interesting benefits to consumers.
- Given the protein’s many benefits and great potential, this exclusive collaboration will become a unique competitive lever. It will ally Superbrewed Food’s innovative ingredients with Bel’s unique cheese know how and keen understanding of the challenges facing the agri-food market and an ever-growing population’s nutritional needs.
- In keeping with its mission to offer healthier and responsible snacking products that are accessible to all, Bel thus pioneers the development of food innovations, on its three product territories – dairy, fruit and plant-based, including through working closely with best-in- class start-ups.
CHICAGO and NEW CASTLE, Del., July 7, 2022 /PRNewswire/ — Today, Bel Group, a major player in healthy snacking with cheese brands such as Babybel®, The Laughing Cow® and Boursin®, and Superbrewed Food announce an exclusive strategic collaboration. This was negotiated by Bel Ventures as part of the Group’s strategy to pioneer the development of dairy and plant-based food innovations to meet the food challenges of tomorrow for a growing population.