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Digital services are increasingly important in the automotive sector, as Tesla recognized early on. Other automakers must catch up, as shown in a new BearingPoint study that assesses the potential for digital services in the automotive sector and analyzes customers’ wishes and willingness to pay for those services in China, Germany, and the US.
A new study by management and technology consultancy BearingPoint asked passenger car owners in the major automotive markets of China, Germany, and the US about their preferences in the area of software-over-the-air functions and digital services. According to the study, 93% of car owners in the world’s largest automobile markets are interested in using and acquiring digital services through new software updates for their cars.
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Software-over-the-air (SOTA): Interest and willingness to purchase digital services in the car (Infographic: Business Wire)
“However, the digital service portfolios of many automotive manufacturers do not yet match the customers’ preferences in terms of feature bundling, individual offers, willingness to pay, commercialization, and timeframe. This offers plenty of potential for improvement. Customer is king and digital service portfolios should be revised to suit customer preferences. Therefore, manufacturers need to assess their market position to identify and close potential performance gaps to the competition,” says Dr. Stefan Penthin, Global Leader Automotive at BearingPoint.
Automotive manufacturers must become software manufacturers
The transformation pressure on the automotive industry is growing rapidly, and new business models that include software development, are increasingly important. In all three markets surveyed for the study – China, Germany, and …
Full story available on Benzinga.com
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