[ad_1]
SHANGHAI, China, April 29, 2022 (GLOBE NEWSWIRE) —
Dear Shareholders:
On behalf of the Board of Directors and the leadership team of Baozun, I want to thank you for your continuing support and confidence in Baozun. During the 15 years since our founding in 2007, the Baozun brand has gained immense trust and reputation in the market , and our business model and services have rapidly evolved. Throughout 2021, our industry, along with many others, witnessed considerable challenges from the Covid-19 pandemic, Better Cotton Initiatives and the implementation of several new regulatory public policies. Thanks to our team’s diligent hard work and our core systems’ boundless flexibility, we were able to quickly adapt and optimize operations to move forward our strategies and initiatives for sustainable long-term growth.
Empowering More Brand Partners
During a difficult market it is even more important to reiterate Baozun’s vision, which is, “Technology empowers future success”. Benefiting from our healthy category mix, omni-channel strategy, outstanding acquisitions and investments in people and technology, we believe Baozun in 2021 is ever more resilient and balanced. Furthermore, for longer term planning, we’ll emphasize the expansion into Asia and commercialization of our technology.
Our brand acquisition momentum continued in 2021 with meaningful breakthrough in the luxury and high premium sectors. We onboarded 18 luxury brand partners in 2021 and exited the year with 333 brand partners under our umbrella for their store operations. We also continued to see acceleration in omni -channel development, especially in new emerging channels. While helping brand partners win incremental business opportunities, we further oriented our core e-commerce infrastructures towards omni-channel in order to incite stronger consumer engagements, regardless of whatever platforms they are on. Overall, our GMV grew by 27.6% year-over-year to RMB71 billion and non-TMALL channels expanded by 500 basis points to 31% of total GMV in 2021.
Accelerating Clients’ Digital Transformation
We are happy to be at the forefront of action helping our brand partners accelerate their digital transformation in China’s fast-evolving e-commerce industry. With a trend that more and more international brands adopt a China-for-China strategy, and our deep understanding of brands and local insights, we see vast opportunities for us to help brand partners build their China-for-China business operations and China-focused core system and methodology. This is essential to garner success in our brand partners’ e-commerce and direct -to-consumer strategy, and it is also central to Baozun’s strategy, as captioned in our slogan, “empower future successes, with technology and business innovations”.
Correspondingly, we kept pushing the boundaries of innovation and upgrading our technological infrastructures. On top of omni-channel oriented solutions, we launched a series of real-time business intelligence services and data analytics toolkits to help our …
Full story available on Benzinga.com
[ad_2]
Source link
