NEW YORK, June 7, 2022 /PRNewswire/ — The Automotive On-Board Diagnostics (OBD) Market size is expected to increase by USD 34.83 billion. The growth momentum of the market will accelerate at a CAGR of 18.77%.
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The adoption of UBI using OBD as a measurement parameter is driving the growth of the automotive on-board diagnostics (OBD) market. The automotive insurance industry is expected to grow with the rise in vehicle production globally. With the increase in complexity of vehicles, automotive insurance providers are exploring options to achieve accuracy in insurance claims.
UBI is popular in Europe and the US, and insurers are making profits from this concept. The integration of telematics, along with OBD, supports in procuring adequate information. This helps in obtaining accurate data based on the usage. This also helps insurers with market pricing and the users with saving their insurance premiums. These factors are expected to drive market growth.
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The increase in cost for integration of telematics will challenge the automotive on-board diagnostics (OBD) market during the forecast period. The growth of the global automotive OBD market can be largely attributed to the market dynamics of telematics applications and services. OBD services are a part of bundled offerings of connected car services.
The market for OBD centers on the low costs (incurred by the customer and OEMs per vehicle) because such applications use the same TCU and hardware components of other connected car offerings. Therefore, a subscription pricing strategy will play a crucial role in the expansion of OBD services. However, the reluctance of the customers to pay for such a service poses a significant challenge for the market growth. Such customer attitudes prevail …