[ad_1]
NEW YORK, July 26, 2022 /PRNewswire/ — Personalization refers to creating a unique experience for customers based on their needs, preferences, and interests to improve customer relationships and provide customized products to enhance customer satisfaction. Marketing primarily focuses on providing a suitable message to the right audience through the right channel at the right time. When this process is carried out using artificial intelligence (AI), it is called AI-based personalization. AI-based personalization uses ML, natural language processing, image recognition, and speech recognition techniques to provide customized content to customers. It is used to identify active and inactive customers for a brand.
The artificial intelligence-based personalization market size is expected to grow by USD 715.20mn. Moreover, the growth momentum of the market will accelerate at a CAGR of 19.17% during the forecast period.
Get a comprehensive report summary describing the market size and forecast along with research methodology. View our Sample Report
- Artificial Intelligence Based Personalization Market Split by Application
- Website Personalization: This segment will contribute the highest market share growth during the forecast period. Website personalization is widely used as an advertising method. Personalization is based on the search history and clicks made by a customer. It is an effective way to target a particular group for personalized content.
- Display ads personalization
- Social media personalization
- E-mail personalization
- Others
- Artificial Intelligence Based Personalization Market Split by Geography
- APAC
- North America
- Europe
- South America
- MEA
Accenture Plc, Alphabet Inc., Amazon.com Inc., Apple Inc., BloomReach Inc., Blueshift Labs Inc., H2O.ai Inc., International Business Machines Corp., Microsoft Corp., and Salesforce.com Inc. are the main players in the market. The key offerings of some of the vendors are listed below:
- Accenture Plc – The company offers Solutions.AI for Marketing that is designed for this era of digital interactions. It brings the speed and precision of multi-touch attribution to marketing mix modeling.
- Alphabet Inc. – The…
Full story available on Benzinga.com
[ad_2]
Source link
