CEO of Arçelik Hakan Bulgurlu’s keynote speech urges businesses to innovate for sustainable change to protect the natural world from environmental decline
BERLIN, Sept. 3, 2022 /CNW/ — Arçelik, the global household appliances manufacturer and parent company of 12 leading home appliance brands, including two of Europe’s well known brands, Beko and Grundig, keynoted at IFA 2022 calling for sector-wide action to tackle climate change.
In his keynote speech, Mr Bulgurlu spoke of the challenge facing the corporate world, highlighting that rising business innovation has led to more consumption, thus contributing to environmental stress.
Mr Bulgurlu believes that getting this balance right is the purpose of innovation, to create tailored technological solutions to the world’s environmental challenges. The clean energy transition, the development of regulated, transparent carbon markets, and the phasing out of coal by 2050 were all stressed as climate essential actions the world needs to take if it is to stand any chance of keeping the 1.5C goal alive.
Arçelik’s CEO spoke proudly of the corporation’s steely focus on hitting many ambitious climate targets, imploring that the 2050 target date for Net Zero is not an abstract international exercise, but about the lives of every living species on the planet.
Protecting water supply has never been more urgent in a warming world
The event also saw Arçelik launch a new technology designed to tackle household water waste. The new cutting edge SaveWater technology in dishwasher and tumble dryer-washing machine couple, unveiled exclusively for the first time at IFA Berlin, has been crafted to provide perfect cleaning, while helping households use water more efficiently.
The enhanced dishwasher technology saves the last rinsing water in the cycle to be used in the beginning of the next wash. While the SaveWater technology in the tumble dryer-washing machine couple saves up to 5.2 litres of water per load, the dishwasher uses only 6.9 litres of water to wash a full load with 16 place settings capacity, saving 2.6 litres of water every wash whilst offering the lowest water consumption in the Beko range. Developed with water efficiency at heart, the new SaveWater line by Beko gives back a total of up to 7.8 litres of water at every cycle, to you and the world*.
In addition to championing resource efficient innovations, Arçelik also leverages the latest technologies across its own production operations to identify water risks and increase efficiency. Over the past 12 years, Arçelik has saved 2.17 …