Altera Mountain Corporation Appoints New President and Chief Operating Officer of Mammoth Mountain and June Mountain, California


Altera Mountain Company It was announced today that Ron Cohen, the current president and chief operating officer of Squaw Valley Alpine Meadows, will return to Mammoth Mountain and June Mountain as the new president and chief operating officer of the destination, effective immediately. Mammoth Mountain is the company’s largest and most visited destination. Ron will be responsible for overseeing the operations of Mammoth Mountain and June Mountain and leading the major development projects of the Mammoth Mountain Plan, which will take the destination to the next stage and consolidate its position as the world’s premier destination.

Ron graduated from the University of California, Santa Barbara with a law degree from Northwestern University School of Law, and in 1999 brought his passion for the mountains to Mammoth Lakes, where he spent three years in legal work. From 2002 to 2010, Ron owned and operated the Tioga Pass Resort in Yosemite Heights and was responsible for overseeing the operation of the hotel, restaurant and backcountry skiing. Ron became a member of the Mammoth Mountain team in 2010 as the Director of Government and Environment, and during his seven-year tenure he expanded his role as Chief Administrative Officer and General Counsel. When Alterra Mountain Company was established in 2017, Ron was promoted to Senior Vice President and Deputy General Counsel, and in 2018 to President and Chief Operating Officer of Squaw Valley Alpine Meadows. Ron was the first to implement a key transformation plan at Squaw Valley Alpine Meadows, which resulted in record-breaking achievements in guest satisfaction, employee satisfaction, and financial performance.

“I am very happy to return to Mammoth Mountain and lead this extraordinary mountain destination into a new era. At Squaw Valley Alpine Meadows, I focus on providing an excellent guest experience and building a positive culture. I am grateful for the opportunity to have Mammoth Ron Cohen, President and Chief Operating Officer of Mountain and June Mountain, said: “I have led an extraordinary team in these two incredible mountains. I look forward to bringing my skills, experience, and love for the Mammoth and June Mountain community to my new role. ”

Ron has served on the Executive Committee of the California Ski Industry Association Board of Directors (2011-2018; Chairman 2015-2016) and the National Ski Resort Association Board of Directors, and he currently serves as the chairman of the Association. Public Land Commission.

“Ron and I started working together in 2010, and his enthusiasm for the eastern mountain mammoths and their people was immediately apparent,” said Mark Brownlee, chief operating officer of Altera Mountain’s mountain division. “Due to his extensive resort experience and knowledge of the mammoth region, Ron is the ideal leader to take the mammoth into the next stage of development and make the mammoth its primary destination, while being loyal to its founder, Dave McCoy. Legacy.”

Currently, Ron will report to Mark Brownlie, Chief Operating Officer of the Mountain Division and Chief Operating Officer of the Western Region. During the transition period, Ron will actively participate in all day-to-day operations of Squaw Valley Alpine Meadows, including the Base-to-Base cable car project, destination renaming and rebranding, as well as the recruitment process for the new president and chief operating officer.

About Altera Mountain Company

Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski resort, offering Ikon Pass, which is the new standard for season tickets. The company owns and operates a series of entertainment, hotel, real estate development, food and beverage, retail and service businesses. Alterra Mountain Company is headquartered in Denver, Colorado, with destinations all over the continent, rooted in the spirit of the mountains, and united by a passion for outdoor adventure. Alterra Mountain Company’s diverse playground series spans six states in the United States and three provinces in Canada: Steamboat and Winter Park in Colorado; Alpine Meadows, Mammoth Mountain, June Mountain, and Big Bear Mountain Resorts in Squaw Valley, California Stratton and Sugar Bush Resorts in Vermont; Snowshoes in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Lonely Mountain Resort in Utah; and CMH in British Columbia Heli-skiing and summer adventures. Also included in the product portfolio is Alpine Aerotech, a global helicopter support and maintenance service center located in British Columbia, Canada. Alterra Mountain Company respects the unique personality and authenticity of each destination, and celebrates the legendary adventures and lasting memories they bring to everyone.For more information, please visit www.alterramtnco.com.

About Mammoth Mountain

Mammoth Mountain is California’s leading four-season mountain destination. Mammoth Mountain is owned by the Alterra Mountain Company and provides an Ikon Pass for skiing and snowboarding into the mountain. Mammoth Mountain operates various entertainment, hotel, real estate development, catering and retail businesses. This includes the Mammoth Mountain Ski Area, which hosts more than 1 million skiers/snowboarders each year, and is one of the longest winters in the world. Mammoth is also the operator of Tamarack Lodge and Resort, Mammoth Mountain Inn, Juniper Springs Resort, Village Lodge, Westin Monache, Mammoth Bike Park, Mammoth Snowmobile Adventures, Woolly’s Tube Park and Sierra Star golf courses.



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