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- adidas becomes the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network
- To illustrate the importance of a more inclusive environment for student-athletes, women’s and men’s teams at March Madness are seen wearing t-shirts with ‘More Is Possible’ on the front and Title IX passage on the back, along with notable athlete partners who join together to support the program
- Marked by the 50th anniversary of Title IX, the NIL program is rooted in the brand’s commitment to creating a more equitable future in sport
- adidas’ longstanding partners and pioneers in sport, Candace Parker and Billie Jean King, support the brand in the ongoing effort to push the game forward
PORTLAND, Ore., March 27, 2022 (GLOBE NEWSWIRE) — Ahead of the 50th anniversary of Title IX, adidas is furthering its commitments to accelerate inclusivity and equality in the world of sport with a focus on student-athletes. The global sports brand this week unveiled a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network that will be open to every eligible student-athlete at an adidas-partnered National Collegiate Athletic Association (NCAA) Division I University.
A Media Snippet accompanying this announcement is available by clicking on the image or link below:
With the ability to reach over 50,000 student-athletes across 23 sports and 109 schools, the new NIL program will give eligible student-athletes of all genders the opportunity, directly with adidas, to become paid affiliate brand ambassadors. Launching in four phases over the next 12 months, the network will begin with Historically Black Colleges and Universities (HBCUs) and Power-5 conference partners in Fall 2022, scaling across all schools by April 2023.
“At adidas, we are committed to creating change through sport and recognize the important role student-athletes play in shaping the future,” said …
Full story available on Benzinga.com
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