Acer’s eco-friendly packaging, film, animation, and campaign designs garner international recognition for their creative communication and design excellence
TAIPEI , Aug. 29, 2022 /PRNewswire/ — Acer received multiple 2022 Red Dot Brands & Communication Design awards for six projects across various categories, including packaging, campaign, film, and animation designs. The Aspire Vero and Aspire Vero National Geographic Edition both took home the “Packaging Design” ” award for their eco-friendly and innovative packaging designs. Acer’s company-wide awareness initiative, the Project Humanity documentary and campaign, obtained two awards in the “Film & Animation” and “Advertising” categories.
In addition, the Predator “It Lies Within” gaming campaign bagged an award in the “Advertising” category, while the ConceptD 500/100’s product video was bestowed an award in the “Film & Animation” category for its stellar storyboard. These newest accolades add to the growing list of Red Dot Design awards that Acer has accumulated over the years.
The Red Dot Design awards is an internationally recognized competition that aims to acknowledge innovative companies and give due recognition for their next-generation concept designs. A panel consisting of international design experts, ranging from various industries and backgrounds, were tasked to assess each submission based on their own individual merits. Acer bested more than 9,000 entries, ranging from 50 countries in receiving these prestigious distinctions.
Acer Aspire Vero Eco-Friendly Packaging Design
The green packaging design is part of Acer’s first sustainability-focused laptop, the Aspire Vero, that features several green innovations.
The Acer Aspire Vero’s packaging was conceptualized from the ground …