Who Has the Best Prices?

Shoppers who prefer natural or organic foods usually have two choices in their neighborhood: Trader Joe’s or Whole Foods.

While grocery stores increasingly stock natural or organic foods, the selection can leave a lot to be desired. This means the field is wide open for these two national grocery store chains to scoop up a loyal following.

Trader Joe’s is widely seen as a neighborhood store and has cultivated a fun-loving vibe that focuses on discounted natural foods.

Whole Foods is the grocery industry’s flagship organic foods store with a reputation for expensive, niche brands. But is one store really more affordable than another?

We compared costs and the answer might surprise you.

Is Trader Joe’s More Affordable Than Whole Foods?

For this side-by-side comparison, we shopped the basics plus a little extra to get an idea of ​​where each of these two natural foods stores shines. But keep in mind that when it comes to selection, Trader Joe’s and Whole Foods are not created equal. And there can be big swings in cost affected by sale prices and regional differences.

For each of these grocery categories, the cost reflects an item that is the same size and of similar quality. Trader Joe and Whole Foods 365 store brands were compared whenever possible.

Trader Joe’s vs. Whole Foods

Item Category Trader Joe’s Whole Foods Winner

Bacon (uncured, 12 oz.)

Meats

$5.99

$6.99

Trader Joe’s

Ground beef (85/15, organic, 1 lb.)

Meats

$7.49

$7.99

Trader Joe’s

Chicken breast (organic, free range, 1 lb.)

Meats

$6.99

$8.99

Trader Joe’s

Salmon (wild, 1 lb.)

Seafood

$9.99

$12.99

Trader Joe’s

Almond milk

Dairy

$1.99

$1.99

TIE

Butter (unsalted, 1 lb.)

Dairy

$3.69

$4.29

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