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If you’re looking to expand your team and make a new hire (or more), you’ve probably already started thinking about what the job posting will look like. You might have already uploaded it to your company website and seen candidates trickle in .
But if you’re worried you’re not getting the right candidates — or even enough candidates — there’s another step you can take to improve your hiring process. You can post an ad.
Yep, just like a business can take out a page in a magazine or Pepsi can buy a $7 million 30-second spot during the Super Bowl, hiring managers can create an ad for a job to bring awareness to the open role and entice more qualified people to apply.
One of the easiest websites to create a job advertisement is ZipRecruiter — it’s the #1 recruiting website in the world, and it includes features that can help get more qualified eyes on your job posting.
Additionally, there are ways to boost your job posting’s visibility once you’ve posted on a job site.
For example, utilizing a job board’s advertising capabilities to draw interest in your open positions can be a game changer for many companies looking to hire, but there can be many questions around how to do it — and how to make it the best it can be . We’ll answer those questions for you here.
How To Write an Effective Job Advertisement
When writing your job posting, be straightforward. You want to make sure the candidates know what to expect from joining your team and won’t quit due to a misunderstanding of the role.
First things first, make sure your job title 1.) matches the job description and 2.) is something people would actually be searching for. Job seekers aren’t likely searching for a “social media guru” job, but instead are using the search bar for positions like “social media manager” or “brand marketing coordinator.”
Then give an overview of the role, preferred and required skills and qualifications and who they’ll be…
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