“I get emails from my subscribers saying my copy resonates with them.” — Matteo Manferdini
“I’ve always been a natural teacher”
Matteo Manferdini is an experienced iOS developer. As a freelance consultant, he realized many people lack the knowledge he has about creating great apps.
“Most material online is about useless tactics like App Store optimization or running Facebook ads. It hurt me. I’ve always been a natural teacher, so I saw this as a chance to show people the light.”
He founded Pure Creek to take newbies through the entire process of creating iOS apps. He goes over everything from market research and product creation to positioning and sales.
“I was confused about copywriting”
While Matteo was a great teacher and knew a ton about iOS development, he had no idea how to get potential customers to take action. The other courses he took told him to build an email list and then start selling. But they didn’t give details on how to do those things.
“I’ve tried some other courses on how to start an online business. They were mostly ebooks about making other ebooks, and the results weren’t great. I made some money, but I had no idea what to do next.”
And copywriting was a complete mystery to him.
“I was confused. I didn’t know where to start. I had no confidence if I was on the right track or not. I was just sitting there writing different things without any structure.”
“I discovered how to tell compelling stories”
When Matteo heard about Call to Action, he jumped on the opportunity.
“I love the way Ramit presents material. He goes the extra step and covers details that other courses glance over. And his philosophy is great. Instead of giving you a bunch of useless tactics, he shows you the 2-3 things that will give you the biggest wins.”
As someone with a technical background — and the logical mind that naturally goes with that — the modules on storytelling…