Meet John


“I’m finally living the life that I’ve wanted to live for 5 or 6 years.” —John Fawkes

“I’m not like these guys”

John didn’t know what he wanted to do with his career. After getting a degree in criminal justice, he realized he had no desire to be a cop or lawyer. He then went to business school, only to realize he didn’t want to do anything with that degree, either.

“I was surrounded by people who were going to be bankers and consultants working 80 hours a week at a corporate job. I looked around and said, ‘I’m not really like these guys.’”

After stumbling across the world of online business, John began to feel that this was the right path for him.

“The sense of connection I felt with other business owners made me realize I wanted to run my own business.”

Early struggles

John wanted to be an entrepreneur, but he didn’t have a plan or support network. He relied on free blogs and forums to figure it out as he went.

The result? John jumped from one idea to the next, never creating a sustainable business with significant, predictable revenue.

“I created things people would want to buy, but I had no idea where to find my audience. I didn’t understand my market on a deep level the way I’ve learned to since joining Zero to Launch.”

The chance to “live the dream”

Tired of spinning his wheels and getting nowhere, John decided it was time to invest in himself. He had been reading the I Will Teach blog for years, where he learned to save thousands and land a great job. He trusted our material and jumped at the chance to join Zero to Launch.

“I knew that Ramit’s blog is one of the most successful online businesses around and that he’s done exactly what I want to do. So when he first launched his Zero to Launch course in April 2014, I jumped at my chance to live the dream of running an online business.”

Finding the right business idea

John had no idea what kind of…



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