Meet Erin – Success Stories


“There were places where Ramit pushed me and I was like ‘You’re wrong!’ But he was right.” – Erin Stutland

She had a solid business, but it was stuck

Erin helps women lose weight and build confidence through a special fitness program she created.

“I’m passionate about helping women feel better in their bodies. A lot of time people say, ‘I hate working out. Working out sucks.’ I want to help these people move in a way that’s really fun.”

She had an online business for a year before joining Zero to Launch, looking to grow her email list of roughly 4,000 subscribers.

“My online course was doing well, but I knew that it could be so much bigger than it was. I just wasn’t sure how to do that, how to grow my list and tap into more people.”

Erin at work

Her big breakthrough

Erin didn’t want to talk about how her program helped women lose weight when she promoted her classes. The results her clients got went deeper than that; they loved the course because it gave them confidence and energy.

“I was resistant to talking about the physical changes that are part of the workout because, to me, my program is really about the internal changes.”

By following the Zero to Launch system, Erin learned the importance of talking with her audience and deeply understanding their pains and motivations.

“Ramit pushed me to talk to more people and find out what made them sign up for the workout, what they were really struggling with. And they told me they were struggling with their body, not their confidence.”

One Facebook conversation she had with a potential client completely changed the trajectory of her business. Hear her talk about the change in this video:

This insight overhauled the way she talked about and marketed her classes. The results?

  • 366% subscriber growth
  • 4X more sales
  • She sold more online courses in one month than she did the previous year

Listen to Erin talk about her amazing…



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