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I’m going to show you how to build your own army of powerful references. Follow these steps, and you’ll have a list of people ready to praise your work and help you land any job you want.
1. It’s worth taking 2x the time if you get 10x the result
Before we start, I want to be crystal clear about two things:
1. Building a powerful network is not easy.
If you want something easy, go find some stupid blog that posts Top 10 Career Tips for Success!
My students take the smarter path. They work harder on the right things and, in return, get massively disproportionate rewards.
For example, if the average person spends 1 hour a week sending their resumes out, my students will spend 3… but they’ll also get 10x the response rate. That’s what I call disproportionate results.
2. Building a network is not about sending a fake email to someone, pretending to be interested in them, then asking for a reference.
It’s about building relationships by investing in others first. Figuring out what they want and love and helping them get it — NOT instantly expecting a magic job reference. In fact, most of the “networking” you do will be helping people and getting nothing back in return.
This may make you uncomfortable since we’re so used to our transactional culture. So how do you tap your natural network for a powerful reference?
The answer is to shift your focus from a “me” perspective to a “you” perspective.
When you change your outlook about networking to a “you first” mentality, you will see massive changes in your life.
For example, years ago, Charlie Hoehn used this approach on me and others New York Times bestselling authors to land himself some cool gigs.
And this “you first” approach is how I’ve been able to get advice from bestselling authors, rockstar CEOs, and all kinds of fascinating people.
2. Get busy people to be your references
So how can this approach be used for creating powerful referrers?
Often this means understanding what’s…
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