Comparing LinkedIn vs. Glassdoor for Employers Seeking Workers

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With millions of unfilled job openings and a serious shortage of workers, businesses across the country are struggling to recruit the employees they need.

Is your business struggling to find qualified job candidates? In that case, you’ve no doubt considered using a popular online recruitment platform like LinkedIn or Glassdoor. But what’s the difference between the two? Which one is best for your needs?

Another website that addresses many of the options on both sides, in one location, is ZipRecruiter. If neither LinkedIn nor Glassdoor has everything job seekers or employers need, it may be a better choice to find qualified candidates or land your next role. Read on to understand which job board will help you achieve your professional goals.

In this guide, we’ll go in-depth and do a side-by-side comparison between these two platforms — how they work, what they cost and what audiences they’re aimed at.

Let’s start with an overview of each:

LinkedIn: the Ultimate Networking Site

LinkedIn is the biggest professional networking site in the world, with more than 750 million members in 200 countries.

LinkedIn for Employers

LinkedIn can help employers connect with qualified candidates, especially for white-collar positions. Those professionals are the ones who mostly use the networking site.

You can pay to use “LinkedIn Recruiter,” which is typically used by larger companies; or “LinkedIn Recruiter Lite,” which is for smaller companies. With LinkedIn Recruiter, you can create an unlimited number of job postings.

You can create a job posting for free using a service called LinkedIn Jobs, but know that LinkedIn uses a pay per click model to promote your job vacancies.

LinkedIn for Job Seekers

Once you create an account on this networking platform, you build a profile and link yourself to other professionals you’ve worked with or who you know. Networking is a good way to look for a job, and LinkedIn says roughly half of hires on. ..

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