7 Proven Social Media Strategies for Small Businesses


Ten years ago, promoting your small business on social media was a fairly new practice. A lot of business owners gave it a try, with most efforts revolving around Twitter or Facebook and their ever-changing algorithms.

These days, while Facebook and Twitter are still major social platforms for small businesses, there are so many other options to spread the word about your business – from Instagram and Snapchat to YouTube and TikTok. Many business owners have been successful at using these social media networks to gain customers on social channels and build brand loyalty.

So what’s the key? What separates the entrepreneurs who know how to leverage social media from those who can’t seem to figure it out?

With help from a couple of experts, we came up with tips on using social channels effectively to spread awareness of your small business and boost engagement with potential customers, plus how to choose the best platform to reach your customers.

7 Proven Social Media Marketing Strategies for Small Businesses

1. Walk Before You Run

In other words, understand the basics of social media before you dive into the deep end.

Ameera Masud, a social media manager at Clearlink – a media company based in Salt Lake City, Utah, and owner of The Penny Hoarder – calls this “social media optimization” or SMO.

Some of her top tips include:

  • Park your usernames. For example, if you’re setting up accounts for Sweet Treats ice cream shop, go ahead and secure that username on every platform you think you might use, even if you’re not using them yet. “Even if you don’t plan to be active on a social media platform, you have the option to pivot or prioritize another social platform in the future with the same or similar brand username,” she says. “You never know when your social media strategy may change.”
  • Use the same email addresses across all platforms. “A huge issue I see with small businesses is a scattering of emails connected to…


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