[ad_1]
If you’ve had a sneaking suspicion that things you buy are getting smaller, you may be right.
- Angel Soft toilet paper used to be 425 sheets per roll. Now it’s 320 sheets per roll.
- A bag of Doritos used to be 9.75 ounces. It’s now 9.25 ounces.
- Dial soap was 21 ounces, and now it’s down to 16 ounces.
- Gatorade bottles were once 32 ounces, but are now 28 ounces.
The size of the product has dropped, but the prices stayed the same — and even increased in some cases. What’s going on at our grocery stores?
Those are just a few of many, many examples of “shrinkflation” — a term coined to describe when companies reduce the size of a product but keep the price the same.
Though shrinkflation is more prevalent now with growing inflation, it’s actually been going on for years, according to ConsumerWorld.org founder, Edgar Dworsky who’s been following shrinkflation since 1995.
Shrinkflation can be so subtle that you don’t notice it. So how can you spot shrinkflation at the store and make sure you’re getting the most out of what you buy?
6 Ways to Beat Shrinkflation
Beating shrinkflation starts by simply being a savvy shopper. You’ll need to pay more attention while shopping and be willing to change up your habits. Here are some ways to do just that:
1. Buy the Store Brand
Don’t hate on store brands. They’re cheaper, often just as good and sometimes even better than name brands.
When it comes to shrinkflation, store brands also have another advantage: They’re usually the last brands to reduce size.
Shrinkflation experts like Dworsky say to look to store brands, or even other name brands, if you notice your favorite brand has started to shrink its product’s size.
2. Compare the Price Per Ounce
This is called unit pricing. You simply divide the total price by the quantity to determine the unit price.
For example, if a carton of soup is 12 ounces and costs $2.40, the unit price on the soup would be 20 cents per ounce. This…
[ad_2]
Source link
