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Earlier this month, an e-mail between a British chief executive and one of his clients left the lady stunned.
This person is not as famous as Michael O’Leary, the boss of Ryanair Someone once said The idea that the customer is always right is “nonsense”.
He doesn’t make news like this James Watt, Co-founder of craft beer group BrewDog, last week swear Listen and learn after dozens of former employees wrote an article Open the envelope Claims that the company is flooded with “toxic attitudes” and “corrupted culture.”
His name is James Price run The costume he created is called All inheritance, Which is one of the UK’s Covid testing providers Government list For arriving passengers who need to prove that they can safely leave the quarantine area.
When a friend of mine who flew to London from abroad wrote to him for a refund, the email started because the test results she ordered from his company did not appear at the expected time.
Mr. Price replied that as far as he knows, his company has insisted on its advertised turnaround time. If he pays a refund, there will be no test results.
My friend is worried that this means she will be trapped at home for a longer time and strongly protests. She said she needed results and refunds would encourage customer loyalty. Mr. Price told her bluntly: “We would rather let returning customers know what they are buying.”
When one of his staff members showed her when the results were ready, he finally gave in. He admitted to providing her with wrong customer service information and provided a refund and her test results, but it was too late.
My friend, a former senior manager, said that she felt his attitude was so degrading that she would never use his company again.
Mr. Price later told me that he apologized for any poor service, including his response to customer complaints, which will now be handled by others in the company.
But last week he remembered the annual List “Top CEO” came out, this time from Glass door, A recruitment website where employees can post anonymous comments about their company.
In the 12 months ending in May of this year, the list ranked bosses in the United States, the United Kingdom, Canada, France, and Germany, using an internal rating system that measures the quality, quantity, and consistency of reviews.
According to Glassdoor, its more noteworthy findings include: Microsoft’s Satya Nadella (Satya Nadella) on the list of every country except France, which requires some effort.
Facebook’s Mark Zuckerberg failed to make the list of the top 100 CEOs in the United States for the first time since he started on the list in 2013, when he was ranked number one, which is also a feat.
The other CEOs on the list of three countries are Sales forceMark Benioff; Morgan StanleyJames Gorman and Airbus‘Guillaume Forry.
All of this is very interesting, and so is the reason why employees rate these bosses so highly. Not only do they provide decent salaries, good benefits and career development, many people also earn points for providing flexible or remote work.
All this is well known. However, my friend’s experience reminds us that it can also be a good thing to have a reliable list of the worst CEOs. Isn’t this a more useful guide for potential employees, customers, and investors, especially for smaller companies with less scrutiny? I know that some people have tried something like this over the years, but no one is as powerful as Glassdoor. When I asked the site if it had considered such a list, a spokesperson said it did not. “We prefer to look at best practices and those that perform well.”
He pointed out that the CEO’s Glassdoor ratings based on cumulative reviews—rather than the most recent year’s ratings—may be instructive.
Ryanair’s O’Leary score is only 43%, which is far below the site’s 73% average CEO rating. The Watt of BrewDog is only 52%.
All of this is great, but if the website presents the annual ranking of the worst CEOs, I know I won’t be the only one eager to read it.
Twitter: @pilitaclark
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