Blockchain can help publishers increase audience trust Author: Cointelegraph

Readers want their news content to be reliable and trustworthy, but many people are skeptical. Readers cite unchecked sources, print too fast, careless reports, and deliberately misleading news sites, and other issues that can weaken their trust in published content. However, readers seek—even willing to pay—for credible, true, and objective news. Increased trust will come from providing greater transparency for the reporting and writing process, and the news website’s solution will come from an unusual source: blockchain technology.

We recently conducted a report called “Trust Digital Publishing” to try to reveal how readers are currently feel About the news sites they follow, the stories they see, and the credibility of these sites they think. We found that 61% of respondents want better fact-checking of news sites they follow and pay more attention to accuracy. They believe that inaccurate information published by news websites is due to inexperienced reporters or bad practices. 35% of people believe that news organizations do not consider the best interests of readers. At the same time, 42% of people have stopped reading news sites they had read, and 51% have given up news sites just because of an article they thought was inaccurate.