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It seems that Michael B. Jordan clearly heard the feedback about his new rum. Many people have expressed their dislike of the name after accusing him of cultural misappropriation, and now it seems that he will make the necessary changes.
Late on Tuesday, the actor apologized in his Instagram story and assured everyone that he and his team are working to rename the rum brand they originally introduced to the world to “J’Ouvert.”
MBJ said: “I just want to say on behalf of myself and my partners that our purpose is never to offend or harm a culture (we love and respect), but to celebrate and brighten the positive side. Listen in recent days A lot. A lot of learning and participation in countless community conversations.”
He continued: “We heard. I heard your voice and wanted to show that we are renaming. We sincerely apologize and look forward to launching a brand that we can all be proud of.”
As we are prior to According to reports, J’ouvert is part of Caribbean culture and is a large street party held during the carnival.
Before a public apology, one of the many celebrities was Nicki Minaj from Trinidad and Tobago. She posted a comment from someone who shared the meaning behind J’Ouvert, Say“I’m sure MBJ didn’t deliberately do anything he thought the Caribbean would find offensive-but now you know, change the name and continue to prosper.”
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TSR Staff: Jade Ashley @Jade_Ashley94
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