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Roommate, unexpected behavior, Kim Kardashian The announcement of her decision to officially close the multi-million dollar KKW Beauty brand shocked fans. In a series of lengthy tweets, Kim Kardashian explained that the brand will be closed for a complete rebranding in August this year.
Kim Kardashian posted Following message On Twitter about closing KKW Beauty and starting a full rebranding:
“At midnight on August 1, we will close the http://KKWBeauty.com website so that we can reconnect with you with a new brand and a more modern and innovative new formula, and with a higher and sustainable Way to pack new shapes.
I am very happy to continue to develop and expand my product range so that you can finally experience it in the way I have always envisioned it.
In addition, my team is working hard to improve the customer’s shopping experience, and you will be able to purchase all my categories of beauty and cosmetic products from one website.
Thank you very much for embarking on this incredible journey with me, and I promise that we will not leave for too long. xo, Kim Kardashian West”
Although fans speculated that KKW Beauty’s rebranding was to allow Kim to officially delete “West” from her name when she and her separated husband Kanye West began to divorce, a source close to the company said that this was not the case— —And Kim Kardashian will continue to use her married surname in all her commercial enterprises, and does not plan to give up in the near future.
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