The fans seem to be ready to have breakfast at Bey’s because Beyonce As the first black woman to rock the iconic diamond of Tiffany & Co. in the 19th century in a new advertising campaign, she made history.
When Bey posted photos of the fire on Instagram, it caused a stir on the Internet. The two stood beside her husband Jay-Z, endorsing black love for Tiffany & Co’s new “About Love” campaign. When the 128.54 carat diamond dropped on Beyoncé’s neck, Jay and Bay were wearing black and white suits.
“Love is a diamond created by jewelry and art,” the couple said in a press release on Monday.
Tiffany diamonds were discovered in South Africa in 1877 and have been worn by the iconic Audrey Hepburn, Lady Gaga, and Mary Whitehouse, wife of the American diplomat Edwin Shelton. Beyoncé is now the fourth woman to wear this diamond in more than a century.
According to the press release, the shooting of Bey and Jay was also the first time this diamond appeared in an advertising campaign. This event is also the first time that the Carters and his wife have appeared together.
The company said: “The event appeared in a brand-new identity, reflecting the beauty of love, reflecting time and all different aspects, creating today’s new Visio of love.”
According to reports, Tiffany & Co. has pledged to provide US$2 million in scholarships and internships to historic black colleges and universities. Details will be announced soon!
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