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Learning how to write great copy can be an excellent career move. You can make a good amount of money while flexing your creative muscles and working in a flexible setting.
The best part: You also don’t need any formal education. In fact, some of the most sought after and highest-paid copywriters in the world never took a writing class in their life and clear six figures a year.
In this post, we’ll show you how to get started as a copywriter — even if you don’t have any experience. From there, we’ll share our founder Ramit Sethi’s best tips for sharpening your copywriting skills.
What is a copywriter and what do they do?
A copywriter is anyone who is paid to write content that entices readers to take action — in other words, copywriters write the words used for marketing products and/or services. This includes things like:
- Sales pages
- Email funnels
- Landing pages
- Blog posts/articles
- Social media posts
- White papers
- Case studies
- Advertisements (both print and digital)
- Video scripts
Despite the name, copywriters are more than just writers. They’re writers, salespeople, and behavioral psychologists all rolled into one. To be a good copywriter, you need to learn to master all those elements.
Luckily, it’s easy to start gathering the experience you need.
How To Make Money Copywriting
Copywriting salaries vary a lot depending on what setting you work in (more on that in the next section).
According to Glassdoorthe median salary for copywriters in the US is $58,465/year, but this is for writers who work in house or for an established agency.
When you work as a freelancer, you can make a lot more (or less) depending on the amount of work you take on. The sky’s the limit when it comes to your income as a freelance copywriter, and it’s not unheard of for writers to have steady six-figure salaries.
Working as a Copywriter: Freelance vs In-House
There are two main settings that you can work in as a…
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