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More Than 30% of Consumers Would Fully Switch Their Diets to Alternative Proteins to Make a Positive Climate Impact, Reports the First BCG and Blue Horizon Multi-Market Survey of Alternative Proteins
BOSTON, July 8, 2022 /PRNewswire/ — Dramatic, above-inflation price increases for animal-based products over the course of the pandemic led to an unprecedented spike in the sales, funding, and public awareness of the alternative protein sector. Increasing global concerns about food security and climate impact have further fueled this development. With 25% of global greenhouse gas emissions caused by the food value chain, the shift to alternative proteins may be the most capital-efficient and high-impact solution to addressing the climate crisis. Projected to represent at At least 11% of all meat, seafood, eggs, and dairy globally consumed by 2035, alternative proteins will save 3x the emissions for each dollar invested compared with the next-best tool in the box—decarbonizing cement—according to a forthcoming report from Boston Consulting Group (BCG) and the impact investor Blue Horizon.
The report, The Untapped Climate Opportunity in Alternative Proteins, will present findings from a survey of more than 3,700 consumers in seven countries (China, France, Germany, Spainthe United Arab Emiratesthe United Kingdomand the United States) regarding their reasons for trying alternative proteins and the inhibitors that keep them from buying even more. Three-quarters of survey respondents cited a healthier diet as their primary motivator for consuming alternative proteins, while more than 30% of consumers would fully switch their diets to alternative proteins if they believed doing so would have a major positive impact on climate (see exhibit).
Across all markets surveyed, consumers view alternative proteins positively: 76% are aware of the category, and approximately nine out of ten said they like at least some of the alternative-protein products they have tried. While consumers in China and Germany are the most willing to pay close to parity with protein equivalents, no …
Full story available on Benzinga.com
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