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Dubai, UAE, May 24, 2021 / PRNewswire /- ComvivaThe global leader in digital solutions, today announced the establishment of strategic partnerships with the following companies Etisalat Misr Provide rich caller ring back tone (CRBT) service. With this new service, Etisalat users can reflect their personality and emotions by playing different ringback tones for different callers. This new service will help Etisalat drive the next phase of growth through digital adoption as the key to the new digital service.
Comviva’s rich media RBT platform Brings innovation in the digital journey and will enable Etisalat to use personalized ring back tones to promote deeper customer engagement. Through this new service, subscribers can replace the ringtones usually heard by callers with personally selected music or audio and video content, thereby bringing a more pleasant calling experience to callers.
Music consumption has evolved to include use cases such as short videos and user-generated content. Comviva’s CRBT solution introduces elements integrated with music streaming, user’s self-recording status, and video ringback tone. This is a ready-to-use solution that supports VoLTE/ViLTE-enabled software, innovative digital interfaces, such as mobile applications, OTT storefronts, YouTube, Chatbot, and integration with smart devices such as Alexa.
The platform is an end-to-end product, including product planning, partner management, store management, revenue management and business analysis. CRBT software has innovative functions and interfaces designed to increase revenue throughout the customer’s life cycle.
“We look forward to establishing a fruitful partnership with Comviva on a leading value-added service. The Comviva platform will enable us to digitize the CRBT experience and enrich and enhance the user’s journey. Given that our community is constantly evolving, the options available on our new platform can certainly meet the needs of all customers through countless personalization and customization options,” Commented Ahmed Yahia, Chief Commercial Officer of Etisalat.
Talking about partnership, Ramy Moselhy, senior vice president and head of the Middle East and North Africa region of Comviva Say, “We are committed to providing innovative digital services to enrich the lives of people in various markets around the world. We are very happy to work with Etisalat to focus on the long-term vision and strategy of digitalization. These new and exciting infotainment services will help them Fast life brings new experiences. A growing customer base. CRBT has achieved great success among global operators, and we are confident to replicate our success through Etisalat Misr.”
“Our new partnership with Comviva will bring Etisalat Misr’s customers a more vivid calling experience. Adopting exciting new technologies and providing them to our customers has always been the core focus of Etisalat Misr, which is why we After the introduction of this new service, callers can change their ringback tone according to the user’s mood and context, or use a variety of functions to give or copy the ringback tone. CRBT is another service that can improve our call experience to A whole new level,” explained Amr Fathy, Vice President of IT at Etisalat Misr.
With Comviva’s CRBT footprint spreading across two thousand deployments around the world, the company has seen an exponential increase in the amount of caller music on its platform. The CRBT platform powers 1 billion caller stations in India every day, accounting for 86% of all CRBT traffic in the region. Globally, the company is providing personalized music ringback tones to 224 million mobile users, accounting for 45% of the global market.
For further inquiries, please contact:
Rishen Meta
Public Relations and Corporate Communication
Comviva
e-mail: sundeep.mehta@comviva.com
View original content:http://www.prnewswire.com/news-releases/comviva-to-accelerate-etisalats-digital-transformation-journey-in-misr-301297522.html
SOURCE Comviva
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