[ad_1]
Revolutionary restaurant concept from Taco Bell® and its family-owned, long-standing franchisee partner reimagines the drive-thru experience
IRVINE, Calif., June 6, 2022 /PRNewswire/ — Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. Coined “Taco Bell Defy,” the restaurant that broke ground last summer will open its doors – but most importantly, its four-lane drive-thru – in Brooklyn Park, Minnesota on June 7. The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical lift to transport iconic craveable Taco Bell menu items straight from the kitchen to fans.
“Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. For decades we’ve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future,” said Mike GramsTaco Bell President and Global COO. “We’re thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.”
From digital check-in screens for mobile order customers’ unique QR codes, to a two-way audio and video technology service for customers to talk to team members on the second floor, Taco Bell Defy boasts many features that could show up in future Taco Bell restaurants in the US. In the meantime, and in partnership with long-time franchisee Border Foodsthe teams are considering potential retrofits that could be made to several of Taco Bell Defy’s neighboring restaurants.
Taco Bell knows what it means to deliver on craveability… and do so quickly. The brand’s drive-thru speed has been lauded for outperforming the average national drive-thru speed. Taco Bell Defy aims to reduce service times to two minutes or less, all while providing fans with a fun, easy and seamless drive-thru experience. To do this, the restaurant model will solve many challenges of traditional drive-thrus in order to drive convenience for fans. Regardless of how fans order their favorites, Taco Bell Defy has four lanes to accommodate …
Full story available on Benzinga.com
[ad_2]
Source link
