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NEW YORK, June 3, 2022 /PRNewswire/ — The “Elderberry Market In US by Distribution Channel (offline and online) and Application (health and wellness, beverages, food, and food colors) – Forecast and Analysis 2022-2026” report has been added to Technavio’s offering. With ISO 9001:2015 certification, Technavio is proudly partnering with more than 100 Fortune 500 companies for over 16 years.
The potential growth difference for the elderberry market in the US between 2021 and 2026 is USD 109.76 millionas per the latest market analysis report by Technavio. The report predicts the market to witness an accelerating growth momentum at a CAGR of 7%.
To get the exact yearly growth variance and the YOY growth rate, Talk to our analyst.
Competitive Landscape
The elderberry market in the US is fragmented and the vendors are deploying organic growth strategies such as differentiated product offerings as well as business expansions to compete in the market. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Top Players with their Offerings
- Artemis International: The company offers elderberry extract, powder and concentrate that are ideal for a variety of applications including functional foods and beverages and dietary supplements, and as natural colorants.
- Dr. Willmar Schwabe GmbH and Co. KG: The company offers elderberry syrup, gummies, lozenges and drink mixes.
- Gaia Herbs Inc.: The company offers elderberry products such as black elderberry syrup, black elderberry extra strength gummies, black elderberry adult daily gummies, black elderberry nighttime syrup, and black elderberry tonic.
- GNC Holdings LLC: The company offers elderberry products such as GNC Herbal Plus Elderberry Fruit 550 mg which provides seasonal antioxidant support.
- Natures Nutrition: The company offers elderberry immune support capsules, black elderberry extract which contains astonishing amount of flavonoids, making them incredibly rich in antioxidants.
Some other companies covered in this report are:
- Natures Power Nutraceuticals Corp.
- NOW Health Group Inc.
- Pharmacare US Inc.
- Pukka Herbs Ltd.
- Xi an Longze Biotechnology Co. Ltd.
- To gain access to more vendor profiles with their key offerings available with Technavio, Click Here
Key Market Dynamics:
- Market Driver: The increasing awareness of health benefits of elderberry is one of the cruciElderberry products that are generally associated with nutritional and medicinal benefits such as alleviating cold and flu. The products are primarily consumed in the form of powder, extract, tablets, and capsules . Vendors are also launching innovative elderberry products to propel market growth. For instance, Artemis International offers elderberry extract, powder, and concentrate that is ideal for a variety of applications including functional foods and beverages and dietary supplements, and as natural colorants.
- Market Challenge: The increasing popularity of substitute products will emerge as the major hindrance for the market during the forecast period. Elderberry is a superfruit with multiple medicinal and nutritional benefits, leading to its varied application in wine, supplements, and foods. However, its Popularity has been mitigated by the increasing use of substitute products such as cranberry, blueberry, and acai berry.
To learn about additional key drivers, trends, and challenges available with Technavio. Read our Sample Report!
Revenue-generating Segment Insights
The elderberry market in us report is segmented by Distribution Channel (offline and online) and Application (health and wellness, beverages, food, and food colors). The offline distribution channel segment held the largest market share in 2021. The segment will continue to account for the highest share throughout the forecast period. The primary factor driving the sales in this channel are the in-store displays and advertisements of the products. The offline channel is the largest distribution channel in the elderberry market in the US. This includes sales made through multi-outlet stores such as food and drug stores, supermarkets, grocery and convenience stores, and mass-market retailers such as Walmart.
Full story available on Benzinga.com
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