[ad_1]
Key Findings Illustrate Critical Nature of Sustainability for Brand in 21st Century
Boston Digital, a leading provider of digital marketing and brand services, today issues the first in a series of four white papers focused on the role of sustainability in brand marketing and sales. The paper, which includes results of a comprehensive survey of key general publics , comes as the world is grappling with the impacts of climate change and rising energy costs on life and business. The focus of the paper is on the manner by which businesses can, and must, integrate authentic sustainability initiatives into their core business in an era when digital marketing can define a reputation in real time. Key findings of the survey include:
-
The continued and growing belief that technology is and can solve sustainability challenges;
-
The…
Full story available on Benzinga.com
[ad_2]
Source link
