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Papa Johns drops biggest giveaway of 19,840 NFTs with its latest Papa X Cheddar campaign
Papa Johns, today, drops its first collection of cool and collectable NFTs, also known as non-fungible tokens, as part of the metaverse’s biggest global NFT giveaway.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220307005664/en/
The second fashion drop from Papa Johns, NFT Hot Bags (Photo: Business Wire)
The NFTs also feature in the second release of Papa Johns’ Papa X Cheddar marketing campaign, to promote its delicious new Cheddar range, launching in several international markets including UAE, Qatar, Spain, Ecuador and El Salvador.
The collection of 19,840 NFTs will drop nine on trend bag designs inspired by the pizza delivery hot bag, on several dates throughout early March. The total number of 19,840 is inspired by the date that Papa Johns was founded in 1984.
With names such as ‘Papa 1984’ and ‘Papa Cheese Melt’, all are available in three brand colourways and feature in the re-run of the Papa X Cheddar film and social campaign.
Marking its first foray into the NFT space, Papa Johns is aiming to gift pizza fans worldwide a slice of the NFT hype. Subject to location*, fans can redeem the must-have meta-fashion accessory via three routes: by scanning …
Full story available on Benzinga.com
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