How to Cancel Amazon Prime to Avoid Price Hike

When modern consumers look at their subscription account statements, occasionally they ask themselves “At what price would I stop using that service?”

It is possible Amazon Prime has reached that point for some of those consumers.

On Feb. 3, Amazon raised the annual cost for Prime membership in the United States from $119 to $139. For those users who pay monthly, the cost goes from $12.99 to $14.99. These prices go into effect for new customers Feb. 18, and for existing customers the price hike goes into effect March 25. If you pay for a year subscription prior to Feb. 18, the lower rate will be locked in.

Low-income subscribers and students will also see hikes in their subscription. Students will pay $7.50 a month. That’s $69 a year and a $10 increase from the current rate. People who receive qualified forms of government assistance, such as Electronic Benefit Transfer (EBT ), will pay $7 a month, up $1.

For some of the estimated 150 million US subscribers, these increases may be too much to ask for the services Amazon Prime offers. If you are one of those consumers, here is how you go about canceling your subscription.

Prepare to be persistent.

Step-by-Step Guide to Canceling Amazon Prime

• On the front page of your Amazon account, click on the “Accounts and Lists” menu. The drop-down offers a link to “Prime Membership.”
• Click that, then click on “Manage Membership.”
• Yet another drop-down will offer a click for “Update, cancel, and more” and then you click “End Membership.”
• Another page will appear, and you should click on “Cancel My Benefits.”

You are not done. Amazon apparently finds it hard to believe anyone would cancel its subscription, no matter the cost.

• After you click on…