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Busan, South Korea, January 31, 2022 /PRNewswire/ — The development of sustainable tourism is important for an environmentally sustainable future. As the main consumers of tourism, tourists can greatly enhance environmental protection if they choose sustainable tourism. However, it has been observed that although many tourists are aware of actions that damage the environment of the tourist destination, they avoid taking steps to protect it.
Existing research has not sufficiently explored the cognitive mechanisms that promote sustainable tourist behavior, leading to gaps in understanding how pro-environmental attitudes develop at the individual level.
Recently, an international team of scientists led by Associate Professor Dr. Hannikin | from Busan National University, South Koreaconducted a novel study to analyze how a cognitive process known as counterfactual thinking affects tourists’ attitudes toward environmental sustainability.
In short, counterfactual thinking is the process of deviating from existing facts to imagine “counterfactual” reality, thinking about “what might have happened” if things had been done differently in the past.It leads to thinking about whether different actions are rational and realistic Can has resulted in better results and can…
The full story is available on Benzinga.com
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