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The partnership includes three unique Barbie x Balmain NFTs, which will be sold at auction through Mattel Creations. Each model will have a unique doll-sized Barbie x Balmain appearance, combining the digital and traditional collection world.
Mattel (Nasdaq stock code:pad) Announced the launch of a vibrant and unprecedented partnership between the Barbie brand and French luxury fashion brand Balmain. To celebrate the combined influence of Barbie and Balmain on fashion and greater culture, the two brands are launching new global ready-to-wear fashion and accessories collections.
This press release features multimedia. View the full version here: https://www.businesswire.com/news/home/20220105006021/en/
Barbie® and fashion house Balmain have teamed up to launch a new collection of ready-to-wear and accessories, as well as a series of exclusive NFTs (Photo: Business Wire)
The joint venture also marks the first time Barbie has entered the world of digital art. These two entities put together three unique Barbie dolls and one-of-a-kind NFTs with Ken’s avatar. Each model adopts a complete shape designed by Balmain, matched with a unique Barbie size Balmain custom suit, to create a unique collection of digital and physical art.
These Barbie x Balmain NFTs will be exclusively provided by Mattel Creative, through online auctions held on mintNFT, to ensure that buyers have a unique position in the history of fashion when they enter the virtual field.
With a history of more than 62 years, Barbie is a globally recognized influence and arbiter in the field of fashion and popular culture, creating an intersection between brands, art and collectibles. In 2020, Mattel launched Mattel Creative, an e-commerce platform that connects Barbie dolls and Mattel’s iconic IP catalog with a global network of manufacturers to produce limited-edition works in which toys are a canvas of art, and Art is inspired by toys. With the rapid expansion of
The full story can be found on Benzinga.com
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