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Farmington Hills, Michigan, December 28, 2021 (Global News Service)-Maintaining relevance and profitability for 90 years is a challenge for any business. But for a company built on a live, face-to-face experience, the global pandemic means actively embracing major changes.
Gail & Rice-one of the country’s oldest and most famous strategic communication agencies-is closing its 90day While looking forward to the future of its business, stay true to its roots.
“We were an entertainment agency when we first started. We have always been committed to connecting people through shared experiences,” said Tim Rice, chairman of Gail & Rice.
Gail & Rice originated in Detroit in 1931 and is now a diversified experiential marketing and live experience agency, known for providing excellent quality and perfect programs. Today, the company provides strategy, creativity, production, event management and event staffing.
For decades, audience participation has occurred in traditional live event environments, such as business meetings, press conferences, trade shows, and marketing trips. The company’s entertainment department also provides first-class entertainment services to corporate clients and high-net-worth individuals.
Jeff MacLean, President of Gail & Rice, said: “When the pandemic hit, we took a serious look at our strengths and how to use them in a world that changed overnight.” “We Realize that we already have extensive experience in audience participation, storytelling, video and graphic production, real-time streaming and on-demand viewing. We only need to study how to use these tools and skill sets most effectively to meet the rapidly emerging needs of our customers .”
McLean said: “The Gale and Rice team was almost ready to meet the challenge of the pandemic from the very beginning.” “If the live event of nearly 90 years has taught you one thing, it is how to solve accidents quickly and calmly. The problem. This is where our employees have an advantage.”
The first few months…
The full story on Benzinga.com
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