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New York, December 15, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announced the release of the report “Report on Telematics Products for Joint Venture OEMs, 2021”- https://www.reportlinker.com/p06003508/?utm_source=GNW
In order to meet this demand, OEM manufacturers have increased their investment and application of Telematics systems. Among them, independent brands have achieved leading advantages. In January-September 2021, the assembly rate of independent brand Telematics reached 59.7%, while the joint venture brand only reached 55.7%. However, the assembly rate of joint venture brands increased rapidly year-on-year at 5.9%, while that of independent brands was 1.0%. It can be seen that joint venture brands are catching up.
Among the joint venture brands, BMW, Mercedes-Benz, Buick, Ford and others have accelerated their transformation into Internet travel service providers, bringing users a brand-new digital experience. At the same time, Volkswagen, Toyota, Honda, etc. have emerged by strengthening cooperation with BATH (Baidu, Alibaba, Tencent, Huawei) and others.
On the whole, the development of joint venture brands is accelerating. The OEMs represented by BMW and Mercedes-Benz are injecting new concepts (such as “zero layer”, AR HUD) into the development of Telematics, and strive to create a more intelligent all-round interconnection solution for people and vehicles.
Main highlights:
1. Multi-screens, combined screens and (ultra) large screens tend to be popular. “Zero-layer” design is beginning to show its edge
In early 2021, Mercedes-Benz released the MBUX Hyperscreen. Its six displays merged almost seamlessly to form an impressive screen strip with a width of more than 141 cm and an area of 2,432 cm²: driving Operator display (screen diagonal: 12.3 inches), the center display (17.7 inches) and the front passenger display (12.3 inches) appear as a visual unit. The three screens are located under an ordinary glued irregularly curved cover glass to realize the interconnection of navigation, entertainment, audio and video. In addition, there are two 11.6-inch rear passenger entertainment screens and a rear center armrest car control screen, which can realize multi-screen interaction. MBUX Hyperscreen first appeared in EQS.
It is worth noting that the MBUX super screen introduced the “zero-layer” operation concept for the first time. Due to the so-called zero level, users do not have to scroll through sub-menus or issue voice commands. The most important applications are always provided in context and context at the top of the view.
Mercedes-Benz’s “zero-layer” design coincides with Volvo’s next-generation IVI system concept. In June 2021, Volvo Cars announced a strategic cooperation with Google to elevate infotainment and connectivity to a new level. In the future, Volvo cars will also be equipped with large centralized touch screens that provide rich content, easy-to-view information and responsive interactions. The principle is that everything the customer needs should always be accessible, whether by touch or by voice commands. There is no direct demand or information buried deep in the menu, just click multiple times.
2. The “touch + voice” function is further refined, a new way of interaction…
The full story can be found on Benzinga.com
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