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Atlanta, December 10, 2021 /PRNewswire/ – Since 2018, ChurchChick® It has been re-establishing its dominance in the QSR field, especially in the chicken category. The brand has achieved significant positive results, with sales and profitability increasing year by year in the past four years. Now, in the fifth year of its turnaround, Church The people-centred approach has once again raised the bar, and the approach has been extended to all aspects of the organization and its global network-first and foremost the employees.
“In essence, we want people to choose Church for all What makes our brand unique,” explains the senior vice president and chief global personnel officer Karen Vieira, Who is the primary champion Our Texas way initiative. “Of course, our food and category leading value proposition is part of it, but our employees, our team spirit and our authentic TexasHospitality is the only place for guests Church. Therefore, we will make sure to cultivate this aspect of our brand culture and empower team members so that they can provide our guests with a great brand experience. ”
Our Texas way It is an innovative program designed to increase employee engagement and build pride in team members, which is the foundation of an unforgettable brand. It unifies HR, Ops and marketing…
The full story can be found on Benzinga.com
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