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New York, December 1, 2021 /PRNewswire/ – Comarch, a global software company that provides customer engagement and marketing solutions, will host Exclusive event with speaker Forrester exist December 7, 2021 exist 9:30 a.m. EDT exist The importance of audience segmentation And how today’s companies use artificial intelligence to identify patterns in the behavior of loyalty program members, group customers based on personal interests and preferences, and ultimately build stronger customer relationships
Consumers want meaning-they want to receive content that meets their needs, hopes and dreams, they want to hear their personal voice, and most importantly, they want to be recognized in past interactions with the brand . But when there are hundreds (if not…
The full story can be found on Benzinga.com
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