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- Shopper traffic data shows that compared with pre-pandemic levels in 2019, Black Friday physical store visits are still down by -28.3%
- Data shows that despite COVID-19 concerns, consumers still prioritize in-store shopping this season to avoid potential shipping delays
- 65% of American consumers plan to shop in-store for product-related reasons this holiday season, such as browsing gift ideas or viewing/touching products before buying
Sensing technology solutions, The leading global retail solution portfolio Johnson Controls, Today released preliminary shopper visit data for physical retail stores and shopping centers in the United States on Thanksgiving Day and Black Friday. The survey results show that compared with 2019, the last year before the pandemic, shopper visits led to a -28.3% drop in traffic on Black Friday on November 26, but an increase of 47.5% compared to 2020. These results come from the analysis of retail traffic data in the company’s intelligent operation platform, Sensory IQ.
Brian Field, Senior Director of Global Retail Consulting, Sensormatic Solutions, said: “Although in-store shopping has not returned to 2019 levels, more shoppers are more willing to visit stores in person on this Black Friday than in 2020.” “Increased traffic. One of the driving factors may be ongoing supply chain challenges and shipping delays, which cause consumers to shop in advance to ensure that their gifts arrive on time. Due to the ongoing challenges of staffing due to labor shortages, retailers can use data-driven solutions to ensure that they The stores are properly staffed and have shelves during the expected busy shopping days.”
Traffic on Thanksgiving and Black Friday
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The full story can be found on Benzinga.com
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