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The auction will begin on July 30 through the digital marketplace OpenSea
The four-day auction proceeds will be donated to Coca-Cola’s friends and partners for more than 50 years, Special Olympics International
NFT reflects the multi-sensory experience of Coca-Cola and is inspired by a moment of mutual friendship
Coca-Cola created its first NFT collection to commemorate International Friendship Day on July 30. All proceeds from the four-day auction of Coca-Cola on the digital market OpenSea will be donated to Special Olympics International.
Coca-Cola has long been known around the world for bringing people together to experience moments of simplicity, sharing, surprise and joy. The brand’s first digital collection—inspired by shared moments of friendship—was created in collaboration with developer Tafi, the leading creator of custom 3D content for avatars and emoji systems, as well as Virtue, Vice The agency developed the initial concept.
This four-piece set is auctioned in the form of a single auction. The multi-sensory NFT is packed into a friendship box (itself an NFT) and packaged into a loot box. This is a function of popular video games that involve sealing mysterious “boxes”. A kind of play:
- Friendship box Reimagined Coca-Cola’s highly collectible retro vending machine in 1956 for Metaverse. The game on the loot box, decorated with symbols of friendship and sharing on the outside, will disappear when opened, revealing the old-fashioned vending machine that was the first NFT.
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A custom Coca-Cola Bubble Jacket wearable-A futuristic jacket-illuminated by effervescent bubbles, it is specially designed as a subtle nod to pay tribute to Coca-Cola’s nostalgic delivery uniform. It also includes an unlockable version that can be worn on the Decentraland 3D virtual reality platform. Inspired by metaverse trends and practicality, this jacket uses a Coca-Cola color palette and blends…
The full story on Benzinga.com
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