[ad_1]
The survey examines how B2B companies adapt to increasing competition and accelerating market forces when face-to-face events are cancelled
B2B growth agency, Iron paper, Released their survey results, “The journey of digital buyers is a challenge for B2B – and an opportunity.” This survey examines the changes in marketing and sales strategies caused by drastic changes in the market last year.
Ironpaper conducted a survey of 180 B2B leaders who have decision-making power in multiple industries within their organizations to understand the changing behaviors of B2B buyers and organizations.
For many B2B companies, the journey to a digital-first buyer has been a struggle. When asked about barriers to revenue generation, 44% of respondents said it is difficult to connect with potential customers in a virtual environment. This challenge, coupled with increased market competition, has been met by turning to the journey of digital buyers. When…
The full story on Benzinga.com
[ad_2]
Source link
