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Qingdao, China, July 10, 2021 /PRNewswire/-As the first major event after the pandemic, Euro 2020 Aroused great excitement. As an official sponsor, Hisense brought its brands to the show. “If sponsored Euro 2016 Is a preliminary global presence, Euro 2020 It must be the beginning of the globalization of Hisense’s various brands and products. “Jia Shaoqian, President of Hisense Group Holdings Co., Ltd., said.
Sports marketing has become a strategic choice of Hisense, and it is the key to increasing global visibility and awareness of top products. drive Sales volume. This Finally, the strategic goal of “overseas markets contributing most of Hisense’s revenue” was achieved.Through sports marketing and continuous enhancement of Global integrated marketing capabilities have consolidated Hisense’s global influence and popularity.
Globalization strategy is an inevitable choice
Having a strong comprehensive market ability and a highly recognized market reputation is a severe requirement for becoming a top sponsor. Hisense’s sponsorship demonstrates the brand capabilities and good reputation of sports marketing.
Hisense has established 16 R&D centers and 17 production bases around the world, and 54 companies and offices around the world. maintain In the initial stage of the globalization strategy, the company continued to expand its global sales and industrial layout. In addition, through charity and sports marketing, Hisense has increased its popularity and gained universal trust and respect on a global scale."http://www.w3.org/1999/xhtml" …
The full story on Benzinga.com
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