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Facebook’s first advertising partner in its virtual reality headset withdrew from the program less than a week after strong opposition from the gaming community.
The world’s largest social media platform said on Wednesday that it plans to start Test ads in Oculus, Its popular virtual reality gaming headset, runs ads in shooting games Braston And “a few other developers”.
but BrastonAfter receiving a large number of user complaints, a game by Resolution Games abandoned the plan on Monday. “After listening to player feedback, we realized that Blaston is not suitable for this type of advertising test. Therefore, we no longer plan to implement the test,” it Say on twitter.
Dozens of users have posted a one-star review Braston For example, in protest against the proposed test with Facebook, arguing that paid games should not suddenly bombard users with ads, according to Media reports.
Facebook did not respond to a request for comment on the decision. In a statement last week, it stated that headset wearers can control to hide specific advertisements or hide advertisements from specific advertisers.
BrastonFacebook’s decision embarrassed it because it tried to develop its virtual reality business by increasing advertising revenue in hardware revenue. Last month, the company said it had begun testing ads in the Oculus mobile app.
The company has invested heavily in virtual reality and augmented reality, where the headset can shield the real world, and augmented reality overlays images on the real world-competing with Apple and Snap to build a next-generation computing platform.These three companies are racing to build Augmented reality glasses.
At the VivaTech conference last week, Facebook CEO Mark Zuckerberg said that the company now has 10,000 employees working in the field of virtual reality and augmented reality. He said: “We are investing billions, billions and billions of dollars to build what we believe will contribute to a convincing future in five to ten years.”
The idea of introducing advertising into virtual reality has long been rejected by some gamers. After selling Oculus to Facebook for approximately US$2 billion in 2014, founder Palmer Luckey stated that the company will be able to continue to operate under the autonomy of its new parent company, adding: “We will not follow you. Show you ads, or do anything intrusive.”
Later on Monday, Braston In a tweet, as an alternative to its testing, Resolution Games is “looking for whether this small temporary test can be transferred to its free fishing game” bait.
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